Saturday, January 11, 2014

What's In a Name?

Obviously, one of the most important aspects of of starting any business is the name, and branding of your business. Personally, I think this is even more important in the service industry. Bars and restaurants are known by their name and a lot of feelings can come with the mention of a name (good or bad).

With that being said, a couple of ideas have been floated over the course of our bar planning that I particularly like.

  1. Lance's - This is an obvious choice. However, what I would like to do is make the logo into two crossed lances and have it be a what I think is a rather cool visual play on words (which may or may not be a oxymoron). 
  2. Juanita's Last Resort - This is a long running name, probably the first name that we came up with way back in college. Outdated, and doesn't really mean anything anymore, I add it to the list just for posterity.
  3. Far-Going's - Again, I like this is a play on words. It would be a very nice name for branding purposes, and I think would convey a nice positive message which is perfect for a non-profit bar.
  4. Fargo Public House - The best part about this name is the tradition and history that it conveys. Public Houses were places people could go, get a beer, converse, debate, and were important centers of ideas. Unfortunately, this name isn't so original and there are many (insert city/state name here) Public Houses, and the first successful non-profit bar is the Oregon Public House.
  5. Sanctuary - Again, not necessarily an original name, (there is a great one in Iowa City, IA) but for a non-profit pub, I think it conveys the proper message and just has a really nice connotation. 
  6. Fellowship Pub - Relatively original name, and again proper messaging and branding. 
So my hope is that when the time comes, one of these works well and people gravitate and appreciate the name.

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